Below is a calculator to see just how much value PR can bring to your brand.
For example, a recent client of ours had 11 features over a 3 month campaign totaling over 2,100,000 impressions with an estimated cost per mille of $15. They saw a total of 8 quality backlinks with an average value of $400. They saw over 1,500 new visits to their website in the 3 months with an estimated 5% conversion rate to sales, with an average order value of $33. They paid a $1,500 per month retainer for 3 months for a total spend of $4,500.
Estimated ROI On Campaign
Earned Media Value: $29,400.00
SEO Backlink Value: $3,200.00
Traffic-Driven Sales: $2,475.00
Total Estimated ROI: $35,075.00
PR ROI Calculator
Estimate the value of your PR campaign by filling in the fields below.